Gambaran Tren Pemakai Kacamata pada Kalangan Remaja di Optik Garuda Jakarta Tahun 2025

Abstract

The selection of appropriate eyeglass frames is a crucial aspect that must be tailored to individual characteristics, such as face shape, skin tone, frame material, and decorative elements. Among teenagers, fashion trends play a significant role in their decision-making process when choosing eyeglass frames. However, a lack of understanding of these complementary aspects can lead to less suitable choices in terms of both aesthetics and comfort. This study aims to educate teenagers on the importance of selecting eyeglass frames that are not only trendy but also suited to their personal characteristics. The specific objective of this research is to determine the extent to which fashion trends influence teenagers in choosing eyeglass frames. A quantitative approach was employed, involving 100 teenage respondents who are customers of Optik Garuda Eyewear in Jakarta. Data were collected through the distribution of questionnaires and direct observation. The results indicate that the most commonly chosen frame shape is oval/round, preferred by 57 respondents (57%). The most dominant frame color is gray (39%), and the most popular material is plastic/transparent (84%). Oval/round frames were chosen by 21 male and 30 female respondents. Black frames were selected by 12 male and 37 female respondents, while plastic/transparent materials were chosen by 15 males and 42 females.