Analisis Penjualan Kacamata Terhadap Komplimen Di Optik Saturdays Central Park 2025

Abstract

The optical industry in Indonesia is growing as people become more aware of the importance of eye health and modern lifestyles. Optik Saturdays Central Park has a unique concept, combining an eyeglass store and a cafe. They offer free drinks as a reward to attract customers. Although sales are increasing, the number of compliments is not consistently increasing, necessitating an analysis of the relationship between sales and customer satisfaction.
This study aims to determine the impact of eyeglass sales on the number of compliments at Optik Saturdays Central Park in 2025. The study used quantitative methods with a survey of
252 customers. Data were analyzed to examine the relationship between sales levels and customer responses to the products and services provided.
The results show that increased eyeglass sales are not always accompanied by an increase in compliments. Factors influencing customer satisfaction include product quality, service, and the shopping experience. Compliments can help improve customer loyalty and store image. Therefore, it is recommended that a compliment strategy be developed to enhance the shopping experience and maintain the store's competitive advantage.