Jurnal Optometri

Pengaruh Pesan Kampanye dan Celebrity Endorser terhadap Tingkat Kepercayaan Pasien Pra Operatif Lasik (Studi pada followers Instagram @lasikindonesia)

Dian Leila Sari — 2025-12-15

The development of digital technology and the growing use of social media have transformed how people seek and trust health information. Instagram has become one of the most effective platforms for disseminating health campaign messages, including promotional content for Lasik eye surgery services. This study aims to analyze the influence of campaign messages and celebrity endorsers on the level of trust among pre-operative Lasik patients who follow the Instagram account @lasikindonesia. The research employed a positivist paradigm with a quantitative explanatory approach. Data were collected through an online questionnaire distributed to followers selected using purposive sampling based on specific activity criteria. Multiple linear regression analysis was applied to examine the relationships among variables. The findings indicate that the regression model meets the BLUE (Best Linear Unbiased Estimator) criteria and is suitable for hypothesis testing. However, both campaign messages and celebrity endorsers do not have a direct significant effect on patients’ trust before undergoing Lasik surgery. Patient trust is primarily influenced by other fundamental factors, such as service reputation, medical evidence, and authentic testimonials. Nevertheless, both variables play an indirect role in shaping positive perceptions when the campaign message is informative and supported by credible public figures. This study highlights the importance of health communication strategies that focus on building trust through educational campaign messages and the use of relevant, credible celebrity endorsers.

Gambaran Tren Pemakai Kacamata pada Kalangan Remaja di Optik Garuda Jakarta Tahun 2025

Darmono — 2025-12-15

The selection of appropriate eyeglass frames is a crucial aspect that must be tailored to individual characteristics, such as face shape, skin tone, frame material, and decorative elements. Among teenagers, fashion trends play a significant role in their decision-making process when choosing eyeglass frames. However, a lack of understanding of these complementary aspects can lead to less suitable choices in terms of both aesthetics and comfort. This study aims to educate teenagers on the importance of selecting eyeglass frames that are not only trendy but also suited to their personal characteristics. The specific objective of this research is to determine the extent to which fashion trends influence teenagers in choosing eyeglass frames. A quantitative approach was employed, involving 100 teenage respondents who are customers of Optik Garuda Eyewear in Jakarta. Data were collected through the distribution of questionnaires and direct observation. The results indicate that the most commonly chosen frame shape is oval/round, preferred by 57 respondents (57%). The most dominant frame color is gray (39%), and the most popular material is plastic/transparent (84%). Oval/round frames were chosen by 21 male and 30 female respondents. Black frames were selected by 12 male and 37 female respondents, while plastic/transparent materials were chosen by 15 males and 42 females.

Pengaruh Promosi di Media Sosial Terhadap Penjualan di Optik Spexsymbol Jakarta Tahun 2025

Fetrix Livanos — 2025-12-15

The Fourth Industrial Revolution has driven a major transformation in how businesses market their products, including in the optical industry. Social media has now become a primary platform for promotional strategies, especially in Indonesia, which has over 139 million active users.
This study aims to examine the influence of social media promotion, particularly on Instagram, on the increase in sales at optik Spexsymbol in West Jakarta. The specific objectives are to analyze the relationship between promotion frequency and sales growth, as well as to measure the impact of promotional strategies on the sales volume of soft lens products. The research method used is quantitative with a correlational approach. Data were collected through questionnaires distributed to 100 respondents who are customers of optic Spexsymbol. Data analysis was conducted using simple linear regression.
The results show that social media promotion has a significant effect on sales growth, with a significance value of 0.000 (p < 0.05) and a regression coefficient of 0.820. The R Square value of 0.372 indicates that 37.2% of the variation in sales can be explained by social media promotion. Intensive and creative promotional efforts not only increase transactions but also build customer loyalty and strengthen brand image. Promotional frequency was proven to encourage repeat purchases and customer referrals, while discount and bundling strategies significantly increased the sales volume of soft lens products.
Thus, digital promotion has proven to be an effective strategic tool in enhancing the competitiveness and sales performance of optic Spexsymbol amidst intense market competition.

Analisis Bahan Lensa Kontak Lunak Terhadap Kenyamanan Pengguna Di Optik Tunggal Tahun 2024

Rosmerry Simanjuntak — 2025-12-15

In general, contact lenses are thin, transparent, cornea-shaped devices used to correct refractive errors, for therapeutic purposes, and for cosmetics. Soft contact lenses have continuously evolved in terms of materials, with the most commonly known materials today being hydrogel and silicone hydrogel. These two materials offer different levels of comfort. This study aims to evaluate the comfort level of using soft contact lenses made from hydrogel and silicone hydrogel materials. The method used in this study is a quantitative approach with a descriptive design.The study involved a total of 130 respondents, consisting of 74 females (56.9%) and 56 males (43.1%), with the largest age group being 23–33 years old, comprising 88 respondents (67.6%). The majority of respondents reported engaging in activities in air-conditioned rooms (68.5%). The findings revealed that the level of comfort experienced by users of silicone hydrogel and hydrogel contact lenses differed across various categories, namely physical comfort, visual comfort, packaging, and handling. The difference in comfort between the two groups was statistically significant, as indicated by the Wilcoxon Signed Rank Test result with a significance value of 0.000 (p < 0.05).

Hubungan Gejala Mata Kering Dengan Kualitas Tidur Pada Mahasiswa ARO Leprindo Jakarta 2025

Rosmerry Simanjuntak — 2025-12-15

This study aims to find out the relationship between dry eye symptoms and sleep quality in students. By understanding the relationship between the two, it is hoped that the results of this study can be the basis for increasing awareness of the importance of maintaining eye health to support good sleep quality.
The type of research used is a quantitative method. The population and sample in this study include 134 regular students of ARO Leprindo Jakarta, this study uses OSDI and PSQI users. The sampling technique carried out is purposive sampling. Data analysis used frequency distribution, validity test, reality test, normality test, linear regression test, and hypothesis test. The results showed that the gender of women amounted to 77 people (57.5%) and men 57 people (42.5%). Based on the one-sample Kolmogrof-Smirnov Test on SPSS, the result was 0.097, the sig value was >0.05 which means that the data is normally distributed. The results of the linear regression test showed that there was a relationship between dry eye symptoms and sleep quality as much as 19.9%. And in the correlation test, a value of 0.459 was obtained, which means that there is a relationship between dry eye symptoms and sleep quality with a moderate level of relationship.

Analisis Penjualan Kacamata Terhadap Komplimen Di Optik Saturdays Central Park 2025

Fetrix Livanos — 2025-12-15

The optical industry in Indonesia is growing as people become more aware of the importance of eye health and modern lifestyles. Optik Saturdays Central Park has a unique concept, combining an eyeglass store and a cafe. They offer free drinks as a reward to attract customers. Although sales are increasing, the number of compliments is not consistently increasing, necessitating an analysis of the relationship between sales and customer satisfaction.
This study aims to determine the impact of eyeglass sales on the number of compliments at Optik Saturdays Central Park in 2025. The study used quantitative methods with a survey of
252 customers. Data were analyzed to examine the relationship between sales levels and customer responses to the products and services provided.
The results show that increased eyeglass sales are not always accompanied by an increase in compliments. Factors influencing customer satisfaction include product quality, service, and the shopping experience. Compliments can help improve customer loyalty and store image. Therefore, it is recommended that a compliment strategy be developed to enhance the shopping experience and maintain the store's competitive advantage.

Gambaran Aktivitas Melihat Jarak Dekat Terhadap Kelainan Refraksi Miopia di SMP Charitas Tahun 2023

Supriyati — 2025-12-15

Myopia is a public health problem that is quite prominent and is the main cause of visual impairment in the world. Closed activities such as reading, watching television, playing video games, using the computer, and lighting can also influence the development of myopia. This study aims to determine the relationship between the habit of seeing at close range and myopia disorders at Charitas Middle School Lebak Bulus. This research method uses quantitative research methods, samples taken by purposive sampling with a descriptive approach. The number of samples is 58 people who meet the inclusion and exclusion criteria. The results of this study indicate that based on the identity of the respondents, the majority are female, namely 36 people (62%). Based on age, most were 13-14 years old, 44 people (76%), based on the first time using glasses, most were >2 years ago, 23 people (40%), based on length of use. glasses, namely > 1
year, 21 people (37%), based on the last time changing the size of glasses, namely > 1 year, 27 people (46%), based on a history of wearing glasses in the family, with a history of parents wearing glasses, 31 people (54%) , based on close-up activities, the most frequently carried out were reading books, novels (50%), using digital media (34%), based on the duration of the most closed activities 3-5 hours 33 people, and the longest activity 9-11 hours as many as 8 people, Based on the refractive status of students who experience myopia the most are 40 people (69%).

Prevalensi Anisometropia Pada Pelanggan Optik X Grand Indonesia Tahun 2023

Supriyati — 2025-12-15

This study aims to determine the Prevalence of Anisometropia Refractive Disorders in Optical Customer of the Grand Indonesia Jakarta X in 2023 which was taken by the author.In this study the researchers used secondary data as research and data collection by means of documentation at the Optics X Grand Indonesia Jakarta to view customer data reports with anisometropia refractive errors, namely from April 2023 to May 2023, researchers conducted research with descriptive data analysis because Researchers can obtain a complete picture of the data, both in numerical form, related to pelanggan data with anisometropia refractive errors at Optik X Grand Indonesia Jakarta.Based on the results of the research and discussion regarding the Prevalence of Anisometropia in Optical X Jakarta Customers in 2023, it can be concluded that the most ansiometropia are females, amounting to 135 or (59%), while the most age experiencing anisometropia is 36-45 years totaling 73 people or (30%), for occupation with the most anisometropia, namely as private employees totaling 90 people or (39%) and anisometropia according to the highest power is low anisometropia totaling 111 people or (48%).

Analisis Pengguna Lensa Kontak Lunak Pada Konsumen Di Optik Hikmah Karawang

Martina Ariyani — 2025-12-15

In the digital era, contact lenses have become a rapidly developing visual aid. This is proven by the total number of contact lens users currently reaching 125 million people worldwide. Contact lenses are visual aids that are placed on the surface of the cornea, easy to use, comfortable for activities and sports, and have cosmetic elements.
In this scientific paper, we use a quantitative method, namely a research method that uses a numerical data analysis approach or numbers processed using statistical methods. We conducted research on Hikmah Optik Karawang consumers with a time span of February 2024 to March 2024.
From the results of the study obtained that there are still 20% of contact lens users at Hikmah Optik Karawang who do not have adequate knowledge regarding soft contact lens care.
Based on the above, we conclude that Hikmah Optik Karawang must further improve education and socialization through verbal or written media so that all contact lens users and customers know in detail the handling and care of contact lenses in accordance with applicable procedures.

Analisis Pengetahuan Pengguna Lensa Kontak Dengan Questionnaire Clue Di Optik New Lavender 2025

Martina Ariyani — 2025-12-15

Contact lenses are visual aids widely used to correct refractive errors and enhance appearance, particularly among adolescents and young adults. However, the increasing trend in their usage must be accompanied by adequate knowledge regarding proper usage, maintenance, and potential risks, such as infection, irritation, and keratitis. This study aims to assess and analyze contact lens users' knowledge related to comfort and vision based on evaluations using the Contact Lens User Experience (CLUE) Questionnaire.This research employed a descriptive quantitative method with a survey approach, involving 100 contact lens users at Optik New Lavender in 2025. The results showed that all respondents were female, with the majority aged 21–24 years (77%). In terms of usage duration, 34% had been using contact lenses for 6–12 months, and 28% for less than 6 months, indicating that most were new users still undergoing adaptation. Most participants used colored lenses (73%) and monthly lenses (51%). Evaluation of comfort and vision aspects revealed that 69% of respondents fell into the moderate category for both parameters.The conclusion of this study indicates that the level of knowledge among contact lens users remains moderate. Therefore, continued education from optical providers and relevant institutions is necessary to enhance user understanding and minimize the risk of eye complications.